Who wants Coke, Sprite, Dr. Pepper, Root beer, or Mountain Dew when you can have the new soft drink of choice – Cow Urine?  In India, it is the new craze and it is called “Gau Jal” or “Cow Water” in English.  This new soft drink was undergoing tests and should be launched shortly.  This new soft drink is being made by the Rashtriya Swayamsevak Sangh (RSS) which is India’s largest and oldest Hindu Nationalist group.

Om Prakash, the leader or RSS had told The Times “Don’t worry, it wont smell like urine and will be tasty too.” “It’s going to be very healthy.  It won’t be like carbonated drinks and would be devoid of any toxins.”  This new soft drink is meant to wing India from foreign dependency and promote its ideology of Hinduness.

Currently in India, it is illegal to slaughter cows; they respect them and use them for good.  They currently use the cow’s poop as fuel and disinfectant.  Cow poop and urine is often used in rituals to purify those Hindu’s that are on the bottom of the caste system.  In 2001, the RSS promoted cow urine as a cure for liver disease, obesity and cancer.  The RSS in 1994 proposed a boycott for anything Coca Cola and Pepsi, trying to veer from foreign dependence, hence why they are making cow urine refreshments. 

Prakash was quoted saying that he believes that this new product will be competing against the American Coca Cola brand products and that this new refreshment will be cheap to make and cheap for consumers to purchase.  He truly believes that this drink will help to cure ailments and they have been in talks of exporting this cow urine soft drink.

I get that cow urine, or urine in general may have healing properties.  I mean astronauts recycle their own pee on the space shuttle, not necessarily to help fight off a cold, but because they do not have room to carry excess water.  I guess you cannot knock this new “Gau Jal” until you try it, but I am not completely sold yet on why I would like the flavor, the fact that I am drinking a cow’s urine, or the healing properties of this one particular drink.  Even if I was an astronaut or stuck out in the middle of the forest and had to recycle my own urine, I think I would do everything possible, including drinking off of leaves, etc before I recycled and drank my own urine.  To me it is not a pleasure drink such as Coca Cola, but a drink for survival purposes.

Please, someone who has tasted this drink, I would personally like to know – what do you think?  Will it sell in America, does it taste good, did you think of cow urine while you drank it?  Did your body feel healed, do you feel refreshed?  All I know is that this new cow urine will have to have major healing properties or an out of this world taste (in a good way) for me to give it a shot.