Bieber As Ratings Magnet

Bieber As Ratings Magnet

Last night  ABC Nightline ran a repeat "news" feature titled, "The Business of Being Bieber :We're backstage with teen idol and pop sensation Justin Bieber, " on who else but Justin Bieber. It seems some news magazines are doing features on the teen idol on a regular basis to pump up the ratings.

Gossip about Justin Bieber is easier to take than news stories on the wars in the Middle East, or on the wavering economy.

Well, everybody else is doing  Justin Bieber stuff to ride on his fan base, so why not ABC?  Kim Kardashian, the twenty nine year old, did a wet clothes, beach photo shoot with the sixteen year old Justin Bieber, for that reason.

I'm not knocking the Justin Bieber kick. All hard news and no features makes for dull TV watching, and featuring the teen idol does bring teens to watch a news show, and maybe a few of them will tune in on nights when the topics of the "news features" address the war and the economy.